Apple and Issey Miyake Introduce iPhone Pocket: A Revolutionary Way to Wear and Carry Your iPhone

Apple has introduced the iPhone Pocket, an innovative accessory that redefines how users carry their smartphones. This 3D knitted pocket combines advanced textile technology with Apple's signature design ethos, offering a seamless blend of functionality and fashion. Crafted from premium, sustainable materials, the iPhone Pocket provides a secure, stylish way to keep your iPhone close without the bulk of traditional cases or bags.

The concept behind the iPhone Pocket stems from Apple's commitment to enhancing user experience through minimalist innovation. Unlike conventional phone holders, this accessory uses a unique 3D knitting process to create a flexible, form-fitting sleeve that adapts to various clothing styles. Whether attached to a belt loop, backpack strap, or even integrated into apparel, it ensures your device is always accessible yet protected.

What Is the Apple iPhone Pocket?

The iPhone Pocket is essentially a 3D-knitted sleeve or strap designed as an "extra pocket" for modern lifestyles. Inspired by Issey Miyake's pleated clothing, it features a singular knitted construction that stretches to accommodate your iPhone and more. When expanded, the ribbed structure reveals a subtle peek at your device's screen, allowing quick glances without removal. This accessory can be handheld, tied to bags, or worn directly on the body, offering flexibility for users on the go.

Design and Features of the 3D Knitted iPhone Pocket

At its core, the iPhone Pocket boasts a robust, cushioned design with stretchy pleats true to Issey Miyake's aesthetic. Crafted in Japan through extensive research and development, it embodies simplicity and delight. The Apple Design Studio collaborated closely, ensuring universal appeal and compatibility with all iPhone colors and models.

Key features include:

• Stretchable Structure: Expands to hold iPhone, AirPods, keys, or cards.
• Peek-Through Design: Open textile allows visibility of the iPhone display.
• Versatile Wearing Options: Short or long strap versions for various styles.
• Playful Color: Short strap in eight shades (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black); long strap in three (sapphire, cinnamon, black).

Quotes from the collaboration highlight its intent. Yoshiyuki Miyamae, design director at Miyake Design Studio, noted, "The simplicity of its design echoes what we practice at Issey Miyake, the idea of leaving things less defined to allow for possibilities and personal interpretation." Apple's Molly Anderson added, "This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products."

Pricing and Availability for Apple's iPhone Pocket

The iPhone Pocket is positioned as a premium, limited-edition item. The short strap retails for $149.95, while the long strap costs $229.95. It becomes available starting November 14, 2025, at select Apple Stores in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US, or online at apple.com. Locations include Apple Ginza in Tokyo and Apple SoHo in New York City.

User Reactions and Potential Drawbacks of the iPhone Pocket

Social media buzz reflects excitement mixed with skepticism. Some users hail it as a modern revival of the classic iPod Sock, appreciating its fashion-forward appeal. Others, however, criticize the pricing as excessive, with comments like "too expensive" or humorous comparisons to DIY sock alternatives. Practical concerns include durability and whether it will appeal beyond fashion enthusiasts.

Why the iPhone Pocket Stands Out in 2025

In a market flooded with cases and straps, the iPhone Pocket differentiates through its high-fashion collaboration and innovative knitting technology. It appeals to those seeking a blend of utility and style, potentially setting a trend for wearable tech accessories. Compared to traditional phone pouches, its stretchy, peek-through design offers a more interactive experience.

For Apple fans, this release underscores the company's push into lifestyle products, timed perfectly for the holidays. If you're looking to elevate your iPhone carry game, the iPhone Pocket could be a worthwhile investment, though its limited availability may drive quick sell-outs.